Privacy policy
Dark Tales | Artisan Perfumery respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website, place an order, contact us, subscribe to marketing, create an account, or otherwise interact with us through https://bydarktales.com.
By using our website, you acknowledge that your personal data will be handled as described in this Privacy Policy.
Who We Are
Dark Tales | Artisan Perfumery is responsible for the personal data collected through this website.
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
Personal Data We Collect
We may collect personal data when visitors and customers use our website, place an order, contact us, subscribe to our newsletter, create an account, leave a review, or interact with our services.
The information we collect may include:
Name
Email address
Phone number
Billing address
Shipping address
Order details
Payment status
Customer account information
Communication history
Return, refund, and customer service information
Browser type
Device information
Website usage information
Cookie preferences
Marketing preferences
We only collect the personal data needed to provide our services, fulfil orders, communicate with customers, improve our website, comply with legal obligations, and protect our business.
How We Use Personal Data
We may use personal data for the following purposes:
To process and fulfil orders
To arrange shipping and delivery
To provide order confirmations and updates
To respond to customer service enquiries
To handle returns, refunds, damaged items, and delivery issues
To manage customer accounts
To process payments securely
To prevent fraud and protect our website
To comply with tax, accounting, and legal obligations
To improve our website, products, and customer experience
To send marketing emails, if the customer has subscribed or given consent
To manage reviews, comments, and customer feedback
To analyse website performance and visitor behaviour
To maintain the security and functionality of our website
Legal Basis for Processing Personal Data
We process personal data only when we have a lawful reason to do so.
Depending on the situation, we may process personal data based on:
Performance of a contract, for example, when we process an order, arrange delivery, or handle customer service related to a purchase.
Legal obligations, for example, when we keep accounting records, tax records, or comply with consumer protection laws.
Consent, for example, when a customer subscribes to marketing emails or accepts certain cookies.
Legitimate interests, for example, when we improve our website, prevent fraud, protect our business, handle customer enquiries, or maintain website security.
Marketing Communications
Customers may choose to subscribe to our marketing communications, including newsletters, product news, launch information, offers, and brand updates.
We only send marketing emails where permitted by applicable law.
Customers can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at support@bydarktales.com.
Unsubscribing from marketing emails does not affect transactional emails, such as order confirmations, shipping updates, customer service messages, or refund-related communication.
Payments
Payments are processed securely through third-party payment providers available at checkout, such as Shopify Payments, PayPal, Klarna, card providers, or other supported payment services.
We do not have access to full payment details.
Payment providers may process personal data in accordance with their own privacy policies and security procedures.
Shipping and Delivery
To fulfil orders, we may share necessary personal data with shipping providers, courier companies, fulfilment partners, customs authorities, or other parties involved in delivery.
This may include the customer’s name, shipping address, email address, phone number, order details, and, where required, customs-related information.
For international orders, personal data may be shared with customs authorities or shipping partners to process exports, imports, and deliveries.
Third-Party Service Providers
We may share personal data with trusted third-party service providers who help us operate our business and provide services to customers.
These may include:
Website and e-commerce platform providers
Payment processors
Shipping and courier companies
Email and marketing platforms
Analytics providers
Customer service tools
Accounting, bookkeeping, and tax service providers
Fraud prevention and security services
Legal or professional advisors
These service providers may only receive the personal data necessary to perform their services.
We do not sell personal data.
International Transfers
Some of our service providers may process or store personal data outside Sweden, the EU, or the EEA.
Where personal data is transferred internationally, we aim to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to provide website functionality, improve user experience, analyse website traffic, remember preferences, and support marketing or advertising features where applicable.
Cookies may be used for:
Essential website functionality
Shopping cart and checkout functions
Customer account access
Security and fraud prevention
Analytics and performance measurement
Marketing and advertising, where applicable
Remembering visitor preferences
Visitors can manage or disable cookies through their browser settings or through any cookie preference tools available on our website.
Some website features may not function properly if certain cookies are disabled.
For more information about cookies and tracking technologies, please review the cookie settings available on our website, where applicable.
Customer Accounts
If a customer creates an account on our website, we may store information needed to manage the account, such as name, email address, shipping details, order history, and account preferences.
Customers are responsible for keeping their account login details secure.
If you believe your account has been accessed without permission, please contact us immediately.
Reviews, Comments and User-Generated Content
Customers may leave reviews, comments, or other content on our website or on connected platforms.
Any content submitted may be visible to other visitors, depending on the feature used.
We reserve the right to moderate, remove, or refuse content that is inappropriate, offensive, misleading, unlawful, abusive, spam-like, or in breach of our Terms and Conditions.
External Links
Our website may contain links to third-party websites, services, social media platforms, payment providers, or delivery partners.
We are not responsible for the privacy practices, content, or policies of external websites.
We recommend reviewing the privacy policies of any third-party websites or services you visit.
How Long Do We Keep Personal Data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
The retention period may depend on the type of data and the reason it was collected.
For example:
Order and transaction records may be kept as required for accounting, tax, and legal purposes.
Customer service communication may be kept for as long as needed to resolve an issue or protect our legal interests.
Marketing data is kept until the customer unsubscribes or withdraws consent.
Website analytics data may be kept for a limited period to understand and improve website performance.
When personal data is no longer needed, we will delete, anonymise, or securely store it in accordance with applicable law.
Security
We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration, disclosure, or destruction.
However, no method of internet transmission or electronic storage is completely secure. While we work to protect personal data, we cannot guarantee absolute security.
Your Rights
Depending on applicable law and your location, you may have rights regarding your personal data.
These rights may include:
The right to access the personal data we hold about you
The right to correct inaccurate or incomplete personal data
The right to request deletion of personal data
The right to restrict certain processing
The right to object to certain processing
The right to data portability
The right to withdraw consent where processing is based on consent
The right to object to direct marketing at any time
To exercise your rights, please contact us at support@bydarktales.com.
We may need to verify your identity before responding to certain requests.
Please note that some rights may be limited where we are required to keep certain information for legal, tax, accounting, fraud prevention, or legitimate business reasons.
Right to Lodge a Complaint
If you are located in Sweden or the EU/EEA and believe that your personal data has not been handled correctly, you have the right to contact the relevant data protection authority.
In Sweden, the supervisory authority is Integritetsskyddsmyndigheten, IMY.
Children’s Privacy
Our website and products are not directed at children.
We do not knowingly collect personal data from children. If we become aware that personal data from a child has been collected without appropriate consent, we will take steps to delete it where required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations, or data processing practices.
Any updates will be posted on this page.
Continued use of our website after changes have been posted means that the updated Privacy Policy applies.
Contact
If you have any questions about this Privacy Policy or how we handle personal data, please contact us at:
Last updated: 23 June 2026